...told concisely. Easier said than done. It helps to have a trained eye -- a skill I've been refining since the 90's. During that time I've worked with clients such as Sony PlayStation, HBO, Apple, American Masters and the Goldman Environmental Prize. I've shot 'rock star' photos of world champion athletes and simple, touching portraits of children in their everyday lives.
Telling good stories requires preparation. Have a clear plan, tune in to your subject and enter their world with humility. A great concept from a brilliant team can only become magic if delivered by inspired on-camera talent. Whether I'm shooting an expert or an actor, creating the space for that inspiration is the most rewarding part of my work.
Jim Iacona Photography © 2015 | All Rights Reserved