...told concisely. Easier said than done. It helps to have a trained eye -- a skill I've been refining since the 90's. During that time I've worked with clients such as Sony PlayStation, HBO, Apple, American Masters and the Goldman Environmental Prize. I've shot 'rock star' photos of world champion athletes and simple, touching portraits of children in their everyday lives.
Telling good stories requires preparation. Have a clear plan, tune in to your subject and enter their world with humility. A great concept from a brilliant team can only become magic if delivered by inspired on-camera talent. Whether I'm shooting an expert or an actor, creating the space for that inspiration is the most rewarding part of my work.
Uncovering the calm, focus, intensity and joy of everyday accomplishments. Whether I'm working with executives, musicians, children or artisans, the goal is to help them reveal their genuine personalities.
Rock star portraiture of professional athletes for scoreboards and promotional marketing. I make detailed plans to get the most out of very tight schedules with athletes; capturing a variety of material with efficiency.
Product marketing, corporate image, tabletop and consumer messaging. In each case I work to bring narrative to achievement. Meaningful images send your message out to the market with clarity and focus.
Telling the story of an individual, a place, an idea or a triumph. Important stories deserve exceptional photography. I've gone to great lengths, literally and figuratively to interpret stories and turn them into memorable images.
Jim Iacona Photography © 2015 | All Rights Reserved